Olfactory marketing is based on extremely simple aspects. the memory of a smell is even stronger than the visual one. The scents are able to awaken sensations and recall memories, even very distant ones, from the grandmother's cake, to the pine forest in spring, or the fragrance of myrtle and juniper when you land in Sardinia.
So this type of marketing wants to associate a particular perfume to a brand by exploiting the olfactory memory.
About twenty years ago, in the United States, the Aber Crombie clothing chain associated a perfume with its brand. Entering their stores came (and so is now) surrounded by an extremely identifiable fragrance that can be immediately linked to the brand. Since then, many clothing lines have successfully ridden on this solution.
Olfactory marketing is suitable for large environments such as shops, gyms, department stores, and for smaller spaces such as cars (car rental or car sharing), doctors' offices, small commercial realities. Obviously the two realities face market with different strategies but also in this case Fresh can be the the support to create your olfactory identity and combine it in all possible facets.
During the first meeting the strategies used to face the market are decided, depending on the customer it may be necessary to make different choices.
An olfactory identity can be created through the scent of the ambient in which the activity takes place; for example shops, theaters, or create a series of perfumed stuff and perfumed objects such as panels, paintings, brochures.
The perfume designed to build own olfactory identity must be something unique and corresponding to the personality of the company, which is why we rely on expert “noses” able to study a unique fragrance that fully responds to the tastes and needs of the customer.
The search for an appropriate olfactory identity can only start from knowing the customer and his needs.
The next step, we decide the strategies to be applied, depending on whether customer want to perfume spaces, more or less large, or objects related to the company, business cards, paintings, brochures, postcards
The technical solutions must be sought starting from the customer's needs. For this reason Fresh relies on specialists in the sector, such as: perfumers, designers, graphic designers. This close collaboration allows us to design the most suitable product making it industrializable in order to obtain the best price / quality ratio.
Do you want to create an olfactory identity for your company or for your client?
We are a team able to realize the project making it fully responsive to the most specific needs.
